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What are our competitors doing well? What opportunities lie in their weaknesses? How can our product make our users’ lives better? These are the questions that keep me up at night.
Gathering and analyzing quantitative and qualitative data is what makes UX Design both an art and a science. This marriage between two vastly different fields is what drove me to UX in the first place. Well, that and the paychecks.
Understanding the user's thought process and feeling their emotions is essential to crafting impactful designs. My ability to empathize with diverse users and set aside my ego is what makes me so awesome.
Building trust is a critical factor to good eCommerce design. But what makes a customer ultimately complete their order? It's the experience. Make it simple, limit the clicks, and give them free shipping.
