N
Headshot of Nick Gioeli

My Story

My journey into design wasn’t exactly linear. I started off in college, earning a Bachelor's degree in Neuroscience and Physiology with plans to enter the medical field. But life had other plans, and I found myself in the world of Sales and eCommerce instead. As exciting as spending 40 hours a week crafting pivot tables in Excel was, I quickly realized that it wasn’t the path that would bring me true fulfillment. That’s when I stumbled upon UX and web design.

Naturally, as any inexperienced designer would do, I decided to make a fully fledged website showcasing my business skills. As expected, the site was horrible, but it ignited a passion for design that I couldn’t ignore.


This newfound interest led me to enroll in a UX certification program, with the goal of designing websites and products for a living. Within months, I was already redesigning websites for businesses in need of a fresh approach. What started as a curiosity quickly turned into an obsession - one that drives me to create not only functional, but beautifully crafted, user-centric designs.

Since then, I’ve had the privilege of working on a wide range of projects, from revamping small business websites to collaborating with larger teams on user interfaces for tech products. Every project presents new challenges, and I thrive on finding creative solutions that make users’ lives easier while also delivering a memorable experience. Whether it’s a sleek, modern website or a seamless app interface, my goal is always the same: to design with purpose and create lasting impact.

For me, design is about more than just aesthetics - it's about making meaningful connections between people and the digital experiences they use every day. And that’s why I’m constantly learning, growing, and pushing myself to be the best designer I can be.

My Skills

UX/UI Design
Figma
Adobe XD
Sketch
Webflow
Design Systems
Responsive Design
User Research
Information Architecture
Google Analytics
Data Studio
Public Speaking

My Experience

DaVita Kidney Care

Lead design process for healthcare applications from start to finish including: devising initial concepts, optimizing for accessibility and usability, collaborating with Product, Development, and Compliance teams to deliver streamlined design solutions.

Sep 2023 - Current

WorldClass

Redesigned and developed websites to improve user experience, site architecture, and SEO resulting in: 84% increase in total users, 135% increase in page views, 48% increase in organic traffic.

Aug 2022 - Sep 2023

Power Digital Marketing

Delivered 30+ successful website redesigns through rigorous UX processes consisting of: competitive analyses, user research, site audits, iterative wireframing, design, development handoff, user testing, and content optimization.

Aug 2022 - Sep 2023

Mobilize

Performed complete redesign, development, launch, and maintenance of the company website visited by 500+ users monthly and increased sales by 16%, garnering a 10x ROI on the website development project.

May 2020 - Jun 2021

What are our competitors doing right? Where are their weaknesses? How can our product make users’ lives easier? These are the questions that keep me up at night...

Research

UX design is the perfect blend of art and science -creativity meets data. That’s what first drew me in to the field. Well, that and the paychecks. Mostly the paychecks.

Data

My Specialties

Hover over the circles to learn more

Understanding the user’s thought process and feeling their emotions is key to crafting impactful designs. My ability to empathize with diverse users and set aside my ego is what makes me so awesome.

Empathy

Building trust is crucial for great eCommerce design. But what really makes a customer hit "complete order"? It’s the experience. Keep it simple, limit the clicks, and throw in free shipping.

E-commerce

1

Empathy & Exploration

I start by talking to real users and getting curious about their struggles, motivations, and pain points while keeping their needs and goals front and center throughout the process.

2

Sketching & Prototyping

Next, I bring my solutions to life by visualizing and experimenting with ideas. I create high fidelity interactive prototypes to simulate real user interactions.

3

Testing & Validation

I then test the prototype with my target users to gather both qualitative feedback and quantitative data to understand the impact of my design decisions.

4

Refinement & Handoff

Finally, I leverage this feedback to enhance my designs, ensuring they align with user needs. When ready, I work closely with dev to ensure the final product reflects my vision.